With 2017 coming to an end (and with it, a number of beauty trends), we decided to scour Instagram for fresh faces to watch in 2018. From Kim Kardashian West’s newest friends to fashion bloggers who are experimenting with beauty, these folks deserve a follow.
If you’re looking for a down-to-Earth model to teach you how to look like one yourself, you’ve found that in Valeria Lipovetsky. On top of YouTube tutorials and beauty blogging, Lipovetsky is also well versed as a holistic nutritionist. On Lipovetsky’s page you can find a healthy model diet video right next to a soft nude eye tutorial. Let her soothing voice and natural beauty tips relax you and inspire you to try a new look.
This might be one of the most curated to perfection accounts you can follow. Feingold ventured into the beauty realm after commenters wouldn’t stop asking for her flawless skincare secrets. From grills, to colorful eyeshadows, and odes to mask treatments after break ups, Feingold’s content is in itself gold.
The Los Angeles-based blogger has the most incredible skin to match her incredible beauty and style looks. She also has a vlog where she documents her daily life and took viewers on a journey as she transformed from dark black hair to platinum blonde. We’re excited to see what she’ll do next in the beauty space for 2018.
You may recognize this 12-year-old beauty vlogger from the viral video posted where Kim Kardashian West surprises him while he’s recording a tutorial. With KKW’s seal of approval, the young man has since appeared on Ellen and been sent a number of products to test for his channel. He’s got a bright future.
For all the curly haired viewers, let Lunasa’s tutorials get your lock game on, well, lock! Lunasa provides countless YouTube tutorials for curly hairstyles and even experiments with wigs. She is also a vegan-based nutritionist so she offers insight into her fitness and eating habits, too.
Meet Jude Chao, a skincare and K-beauty blogger, snailcast podcaster, and the W2Beauty Editor at Large. In her spare time, the K-beauty genius runs her personal blog Fiddy Snails. She accumulated a large audience who look to her for K-beauty product reviews and info on product ingredients. Follow her on Instagram where she outlines her different product routines along with the products you can purchase.
The artist who matches her makeup and clothing to her art is one to watch. This account also gets honest about breakouts and skincare. She also goes live quite a lot on Instagram, so you can take a cool unfiltered look into her art and beauty routines.
Catherine Martinez is bringing inclusivity to the YouTube beauty world. The recent NYU grad creates ASL beauty tutorials where the steps and routine are done entirely in sign language. The videos combine Martinez’s passion for makeup and her ability to serve a community that is not always represented or served in the beauty world.
The Sri Lankan beauty provides colorful tutorials on topics ranging from traditional Indian hairstyles to honest reviews of popular beauty products. Mathu also features her comedic family in a number of videos. Watch her dad do a hilarious makeup tutorial on her here.
Nyajal is going places in 2018. You can find helpful reviews of foundation along with tips and tricks for black women trying to find the perfect nude lip. Her makeup technique is incredible, but she also hosts a weekly Winedown vlog where she recaps her love life and offers advice.